Monday, March 21, 2016

"Little Art Talks"


The Campbell Soup Can Art Story



In the spring of 1962, Warhol had been working on his new renditions of ads and comic strips when he saw Roy Lichtenstein’s comic-strip paintings at Leo Castelli Gallery. Soliciting suggestions for subjects to paint, he asked a friend, who suggested he choose something that everybody recognized like Campbell’s Soup. In a flash of inspiration he bought cans from the store and began to trace projections onto canvas, tightly painting within the outlines to resemble the appearance of the original offset lithograph labels. Instead of the dripping paint in his previous ads and comics, here Warhol sought the precision of mechanical reproduction. At this time he received a return studio visit from Irving Blum of Ferus Gallery, Los Angeles, who was expecting to see comic-strip paintings and was surprised by the new soup cans, immediately offering the artist a show that summer. Expanding his subject, he decided to paint one of each of the thirty-two varieties of Campbell’s soups. Blum exhibited the cans on shelves running the length of his gallery.
The exhibition caused a mild sensation in Los Angeles. The more daring members of the youthful art and film community were intrigued by their novelty. Most people, however, treated them with indifference or outright disdain. A nearby art dealer parodied the show by displaying a stack of soup cans, advertising that you could get them cheaper in his gallery. Blum had sold five of the paintings before he recognized that the group functioned best as a single work of art. He bought back the works already purchased, including one from Dennis Hopper, then offered to buy the set from Warhol in installments for the modest sum of $3,000.

Warhol's Background

This is an informational and fun blog about the well-known pop art artist, Andy Warhol. Andy Warhol, born Andrew Warhola; August 6, 1928 – February 22, 1987) was an American artist who was a leading figure in the visual art movement known as pop art. His works explore the relationship between artistic expression, celebrity culture, and advertisement that flourished by the 1960's. After a successful career as a commercial illustrator, Warhol became a renowned and sometimes controversial artist. The Andy Warhol Museum in his native city, Pittsburgh, Pennsylvania, holds an extensive permanent collection of art and archives. It is the largest museum in the United States dedicated to a single artist.
Warhol's art used many types of media, including hand drawing, painting, printmaking, photography, silk screening, sculpture, film, and music. He was also a pioneer in computer-generated art using Amiga computers that were introduced in 1984, two years before his death. He founded Interview magazine and was the author of numerous books, including The Philosophy of Andy Warhol and Popism: The Warhol Sixties. He managed and produced The Velvet Underground, a rock band which had a strong influence on the evolution of punk rock music. He is also notable as a gay man who lived openly as such before the gay liberation movement. His studio, The Factory, was a well known gathering place that brought together distinguished intellectuals, drag queens, playwrights,Bohemian street people, Hollywood celebrities, and wealthy patrons.
Warhol has been the subject of numerous retrospective exhibitions, books, and feature and documentary films. He coined the widely used expression "15 minutes of fame". Many of his creations are very collectible and highly valuable. The highest price ever paid for a Warhol painting is US$105 million for a 1963 canvas titled "Silver Car Crash (Double Disaster)".[2] A 2009 article in The Economist described Warhol as the "bellwether of the art market".[3] Warhol's works include some of the most expensive paintings ever sold.